Tuesday, February 14, 2012

ECO Denim Aging Process

I know lately all of my posts seem to be DENIM! DOUBLE DENIM, DENIM DENIM DENIM.... But I've come to realise I just love the fabric, I wear it almost every day (almost) in some form, either pants, shirt, vest or jacket. It is the fabric that has stood its ground and survived since the 1800s!

To the point ----> Certain fabric manipulation techniques have been utilised to fashion denim, the most popular being techniques to bring about worn effects which is usually created by sand blasting the fabric or stone washing it (I found a stone in the pocket of my denim shirt the other day, I thought it was quite a discovery). Both of these processes have a tough hit on the environment; stone wash requires several cycles of washing with stones that wear away at the fabric (unnecessary waste of water and washing cycles) and sandblasting is toxic and hazardous not only to the environment with hazardous chemicals being used, but also to the workers who undertake this process, '[s]andblasting is said to cause silicosis, a potentially fatal lung disease linked to illnesses in several factory workers in Turkey who allegedly breathed in silica dust particles while sandblasting' (http://www.theaustralian.com.au/news/nation/just-jeans-to-stop-selling-sandblasted-denim-due-to-textile-workers-health-concerns/story-e6frg6nf-1226144710408). I imagine those chemicals would stick around too, so imagine when you try on jeans in the change room of your local store, and you have all of those toxic chemicals seeping into your skin (maybe it's not quite that dramatic, but what if it were and no one was telling us?!) 

Fimatex has fortunately come up with a more eco-friendly way of creating this popular worn-in look for denim. It's a fading process that is created using 100% vegetal waste and is said to be completely biodegradable and have ZERO impact on the environment. SO this is what we should all be looking out for ---->Jeans that used Fimatex's eco-aging process and no other! Why should the environment (and human life!) still pay when there are better/smarter alternatives out there? It's not worth paying for those cheap $20 jeans (And ...I'm not naming names, but over here a big company are advertising $10 jeans!! Whom I have definitely boycott completely -If you are proud to sell a pair of pants that the total cost is much less than $10 in order to retail them at that price, then you should be extremely embarrassed and considered dangerous to the WORLD!)

Remember the saying:

'I'm not rich enough to buy cheap 


Check out the quality, it's better to invest in good quality, ethical clothing than cheap crap that will fall apart and need to be replaced.

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